Aggies Helping Aggies
Texas A&M University started shutting down in March 2020; no one had proper signs, when approved signs did start circulating, they consisted of dim grey backgrounds and alarming red. Knowing that color can sway emotions, I opted to use the University's secondary brand color navy - blue being a soothing color in troubled times.
I guided the team in creating a "brand guide" for all things covid so that all signs, no matter the size, shape, or content would feel consistent. Keeping with the blue theme in order to invoke trust and calmness, we used clean white backgrounds, and Aggie maroon icons with light blue highlights.
Student Handout for Fall 2020 and Brand Guide
Closing Down Signage
Opening Up Signage
