A Place for
All to Learn
Tasked with creating a campaign that emphasized a welcoming space for all patrons of Texas A&M University Libraries, the marketing team used word clouds and silhouettes of figures that people could identify with. Part of this campaign involved interviewing and filming a multitude of patrons. Using our phones to give the videos a "man on the street" feel and specialty mics designed for phones, we collected and compiled video that was a key marking point for the campaign.
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